Serving Santa Cruz and Monterey Bay regions since 2009! 

Keep it Local
We source 70% of our cannabis products from our fellow small business owners and cannabis growers. Our commitment to support local businesses helps strengthen our communities. 

Cannabis For All 
We strive to maintain a variety of products from top-shelf to everyday value. We ensure that our products are fresh, tested, and adhere to the standards found on every label in our shops. We built close relationships with select local and regional producers in order to showcase the largest selection of the legendary cannabis of Santa Cruz, no matter the preference or the price. We also curate popular brands from across California that offer unique strains and/or innovative cannabis experiences. Some of the popular strains found at our Watsonville shop include: Banjo, THC Bomb, Gelato, Fatso, and GMO.  

From our Shop to Your Home
We invite you to our shop to speak with our passionate and trained Herbal Consultants and take advantage of our daily deals and monthly specials. We offer a slew of everyday discounts for Veterans, Students, Teachers, First Time Shoppers, Referrers, and a generous Loyalty Program. Can’t make it to the shop, we deliver to surround areas including Aptos, Rio Los Gatos, Gilroy, Rio Del Mar, La Selva Beach, Soquel, and Watsonville. 

Enjoy legendary, Stay Local. Santa Cruz Naturals. 


Santa Cruz Naturals - Watsonville

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ROVE stands at the intersection of art and science, where each vape oil is not merely produced but perfected. Our team, rich in diverse cannabis expertise, is united by a common goal—to help you reach your potential with every use.

Exceed Expectations
Our path is one of bold advancement. Spanning ten states, ROVE's influence grows coast to coast, fueled by our resolve to exceed what’s possible. We are champions of quality, crafting experiences that transcend the everyday.

Transparency and Confidence
We believe in the power of clear intentions and open processes. At ROVE, every element of our production is transparent, building a foundation of confidence and reliability with our community.

Continuous Innovation
At the heart of ROVE is a commitment to innovation, constant, relentless, transformative. Through state-of-the-art technology and meticulous refinement, our cannabis offers a journey of discovery in every breath.

Rise Above
ROVE invites you to rise above the conventional. Embrace a journey of improvement and innovation with us. In our pursuit of the exceptional, we’re not just setting standards—we’re defining them.

ROVE

THC: 92.1%
--
DIAMONDS INSIDE

Our live resin diamonds, extracted from fresh frozen flowers, use a gradual separation process creating large faceted diamond-like crystals. The 99%+ potency diamond crystals are then liquefied, producing the highest potency vaporizers on the market.

Get ready to dive into a world of grape euphoria with Granddaddy Purp! This indica superstar delivers a relaxing experience that'll have you dancing on clouds.

Sweet
Berry 
Grape

Granddaddy Purp - Live Resin Diamonds (Ready-To-Use)

<p>Granddaddy Purple is an indica marijuana strain that goes by many different names, including&nbsp;"Grand Daddy Purp," "Granddaddy Purps," "GDP,"&nbsp;and "Grandaddy Purple Kush." Popularized in 2003 by Ken Estes, Granddaddy Purple (or GDP) is a famous <a href="/strains/lists/category/indica">indica</a> cross of <a href="https://www.leafly.com/strains/mendocino-purps">Mendo Purps</a>, <a href="https://www.leafly.com/strains/skunk-1">Skunk</a>, and Afghanistan. Other people claim it is Big Bud x Purple Urkle. Either way, this California staple inherits a complex <a href="/strains/lists/flavor/grape">grape</a> and <a href="/strains/lists/flavor/berry">berry</a> aroma from its Purps and Ghani heritage. GDP flowers bloom in shades of deep purple, a contrasting&nbsp;backdrop for its snow-like dusting of white crystal resin. Its potent effects are clearly detectable in both mind and body, delivering a fusion of cerebral <a href="/strains/lists/effect/euphoric">euphoria</a> and physical <a href="/strains/lists/effect/relaxed">relaxation</a>. While your thoughts may float in a dreamy buzz, your body is more likely to find itself fixed in one spot for the duration of GDP’s effects. Granddaddy Purple is typically pulled off the shelf for consumers looking to combat <a href="/strains/lists/condition/pain">pain</a>, <a href="/strains/lists/condition/stress">stress</a>, <a href="/strains/lists/condition/insomnia">insomnia</a>, <a href="/strains/lists/condition/lack-of-appetite">appetite loss</a>, and <a href="/strains/lists/condition/muscle-spasms">muscle spasms</a>. GDP blesses growers with massive yields which are ready for harvest following a 60 day flowering time indoors.</p><p> </p>

Granddaddy Purple is an indica marijuana strain that goes by many different names, including "Grand Daddy Purp," "Granddaddy Purps," "GDP," and "Grandaddy Purple Kush." Popularized in 2003 by Ken Estes, Granddaddy Purple (or GDP) is a famous indica cross of Mendo Purps, Skunk, and Afghanistan. Other people claim it is Big Bud x Purple Urkle. Either way, this California staple inherits a complex grape and berry aroma from its Purps and Ghani heritage. GDP flowers bloom in shades of deep purple, a contrasting backdrop for its snow-like dusting of white crystal resin. Its potent effects are clearly detectable in both mind and body, delivering a fusion of cerebral euphoria and physical relaxation. While your thoughts may float in a dreamy buzz, your body is more likely to find itself fixed in one spot for the duration of GDP’s effects. Granddaddy Purple is typically pulled off the shelf for consumers looking to combat pain, stress, insomnia, appetite loss, and muscle spasms. GDP blesses growers with massive yields which are ready for harvest following a 60 day flowering time indoors.

aroused

creative

energetic

euphoric

focused

giggly

happy

hungry

relaxed

sleepy

talkative

tingly

uplifted

Granddaddy Purple

Granddaddy Purple is often used by consumers looking to combat pain, stress, insomnia, appetite loss, and muscle spasms.

aka Grand Daddy Purp, Granddaddy Purple Kush, Granddaddy Purps, GDP, Grandaddy Purple, Grandaddy Purp

Santa Cruz Naturals - Watsonville

Granddaddy Purp - Live Resin Diamonds (Ready-To-Use)

Granddaddy Purp - Live Resin Diamonds (Ready-To-Use)

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